Adoption of Augmented Reality is accelerating. To support this growth, today’s augmented reality experiences need content: sensor readings, geometry, sequences and other information. Augmenting rich content, in context of the physical product, enables end-users to make decisions, process requests and take action. An abundance of content makes the industrial enterprise, with detailed CAD designs, petabytes of business data and the ability to incorporate connected IoT readings, the logical next frontier for AR. Come join our panel discussion as we explore the future of AR in the industrial enterprise and the tremendous value waiting to be unlocked.