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LiveWorx 2017

How Will the Internet of Things Transform Pricing?

Session Description

Pricing is one of the critical places you can innovate. The Internet of Things makes possible new pricing models that directly connect value to price. The companies that introduce new value-based pricing models often come to dominate their market. In this session, Industrial Internet of Things pricing expert Steven Forth will present a simple process for developing your pricing strategy and making pricing part of your innovation. Pricing is the most powerful lever you have to immediately increase revenue or profit or market share. It is where all of your work on understanding your market, customers and their buying process come together. Pricing excellence is critical to winning in the new Internet of Things world.


Session Presenter
Additional Information
IoT Strategies and Business Models
IoT
Understand what it means to innovate on pricing and the business impact this can have.
Have a simple process you can apply to developing and executing a pricing model that will connect the value you provide to your customer with your price.
Develop the data models that you will need to understand and communicate value and execute on your pricing strategy.
Breakout Session
45 minutes
Session Schedule