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LiveWorx 2017

Right First Time: Introduce The Right New Products At The Right Price

Session Description

Greater than 50% of all new products fail. By incorporating the voice of the customer into new product decision making, retailers, brands and Consumer Products organizations can increase their new product success rates by as much as 70% while reducing markdowns by as much as 25%.


Session Presenter
Additional Information
Analytics & Big Data
Retail
How to incorporate the voice of the customer into new product and packaging decision making.
How to identify winning products and price them to be best sellers.
How brands and consumer product companies are understanding and meeting the needs of their target customers – by retail channel - for existing as well as new and expanding product categories
Ignite Talk
15 minutes
Session Schedule