Michael (Mike) Campbell is Executive Vice President, ThingWorx Platform at PTC. In this role, Mr. Campbell leads Product Strategy and Product Management for the ThingWorx Industrial IoT Platform, including Industrial Connectivity, Analytics, Application Enablement, Utilities and the Human/Platform Interface (ranging from desktop to mobile to Augmented Reality experiences). Since joining PTC in 1995, Mr. Campbell has held various positions managing product development, product strategies and entire software businesses. Most recently, he served as the Executive Vice President, Vuforia Studio responsible for the overall business strategy, and delivery of capabilities that democratize Augmented Reality in the Industrial Enterprise, by allowing enterprise content creators and IoT Solution builders to quickly and easily create augmented reality experiences. As Executive Vice President and General Manager of PTC’s CAD Segment Mr. Campbell provided organizational leadership and financial management of PTC’s CAD market segment including market analysis, solution definition, solution marketing, and strategic business and customer development activities.