Herke Suhr is a senior manager in Idea-to-Market at Royal Philips. In his role, Herke leads a key business transformation program to harmonize all product lifecycle management processes throughout the entire enterprise. His current tasks include having a leading PLM solution configured to the needs of Philips and its global deployment to all 50 business units. Before that Herke worked in Supply management standardizing business processes and reducing the business application landscape and driving major cash flow improvements through the implementation of advanced supplier financing concepts. Herke is a bachelor in Industrial Engineering, Germany and is a certified quality auditor by EfQM, the Netherlands.