Mark is CEO of WhichPLM. He has been in the forefront of fashion technology for over 4 decades, with experience in designing, selecting and implementing a broad range of solutions, including CAD/CAM, PDM, CPM, PLM & E-PLM, and 3D. Mark’s career in apparel has seen him fill roles as Cutting Room Manager, Work Study Engineer, Production Director, and, today, PLM, E-PLM & IoT selection Advisor and blogger. Mark has also established himself as a leader in fashion technology education, and is a frequent expert speaker on digital solutions for the retail, footwear and apparel industries. He is a graduate of Oldham College of Technology.